Crafting iOS apps begins with clarity about the audience, the app's purpose, and the scenario the initial release must address. A thorough discovery phase helps define the MVP, pick an appropriate architecture, and steer away from features that sound impressive on paper but don't enhance actual usage.

After the base is established, attention moves to UI behavior, speed, and reliability across different iPhone models and iOS releases. Uniform navigation flows, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launching on the App Store.